A live event is anything that brings people together – physically – in one place. This includes workshops, retreats, conferences and all other kinds of events. There are many reasons people go to live events – both personally and to move their own businesses forward. You can focus on any one of these to help promote your particular event.
Networking
An in-person event is a great opportunity to meet both your competition and potential clients.
Let People Know Who You Are
Attending an event lets you connect with people in a real way and often forms bonds more quickly, helping potential customers get to know you and what you’re passionate about in a natural, unforced way.
Open Your Mind to New Ideas and Trends
Events help us discover new technology, trends and ideas that we may not yet have come across while working in and on our businesses. Often a speaker, a workshop or even someone we meet over coffee or a meal can introduce a new concept to us that can take our business to the next level.
Motivation
Being around new people who are just as dedicated to their own personal and/or business growth can give us added motivation for implementing the changes we want and need in our work and in our lives.
To Socialize
As entrepreneurs, we can often get so focused on our own businesses that we forget to make time to connect with others. When we attend events, we are forced to interact – and the great thing about that is that we often meet like-minded people that can make us feel not quite so alone in our business journey.
Some additional reasons people attend events:
o To stay current with latest developments and information affecting their business area or client base
o To meet key people and deepen existing relationships
o High quality content and/or speakers
o To identify new opportunities and prospects
o To visit an interesting location
o For educational opportunities and learning something new
Events can spark new ideas for both you and your clients and inject your business with a new energy. Whether you are attending an event for your own growth or are planning an event for your tribe, keep all these motivators in mind when making your decisions.
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